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Kraft’s simple solution for building a coffee brand | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
By David Brown/Marketing Magazine

Early this month, the day after Halloween, North America’s most famous coffee chain announced the return of its iconic red cups for Christmas as well as its first new holiday beverage in five years. The Chestnut Praline Latte includes flavours of caramelized chestnuts, topped with whipped cream and spiced praline crumbs — it was created by a former pastry chef.

http://www.canadiangrocer.com/top-stories/krafts-simple-solution-for-building-a-coffee-brand-46686
 

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